TIA Research

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Specialty Retail Audit (racquets, footwear, strings)
Find out what is selling at the brand and model level
Aim: To continually monitor retail sales through the Pro/Specialty Channel.
Method: Monthly data from 75+ retail outlets. Audit panel is representative byregion and by store size.
Report contents: (Racquet: Monthly reports on brand share and best selling models plus full quarterly report including brand share by product attribute (i.e.head size/composition) Footwear and Strings: Quarterly reports include brand share and best selling SKUs.
Issue: Monthly & quarterly reports-racquets / Quarterly-strings, footwear.

Retailer Satisfaction & Brand Perceptions (racquets, footwear, strings, apparel)
Find out what your retailers really think
Aim:To evaluate manufacturer performance among pro/specialty dealers. Tracks retailers’ attitudes towards suppliers.
Method: Mail, telephone and e-mail interviews with 100 retailers per report. Sample representative by region and store size.
Report Contents: Forecasted sales change by brand rating of suppliers for sales representation, customer service, product delivery, product innovation, advertising promotion. Dealer Confidence Index. Dealer verbatim's listing actual comments about your organization. Apparel report also includes brand share estimates.
Issue: Bi-annual reports (early season/late season), Strings & Apparel (Annual).

Consumer Reports
Find out about the habits and attitudes of the most avid tennis players
Aim: To evaluate buying and playing habits, brand strength, brand image among frequent tennis players.
Method: Annually over 2,500+ in-depth, face-to-face interviews with avid tennis players.
Report Contents: Playing characteristics, buying habits and motivations, brand strength (including awareness and propensity to buy), brand image, sources of information and influences at point of purchase.
Issue: Bi-annual (Early Season / Year End).

Tennis Health Index (Conducted by The Taylor Research & Consulting Group, Inc. & Sports Marketing Surveys)
Find out about the health of the Tennis MarketplaceNEW REPORT!
Aim: To monitor national participation rates, player profiles and the "state of the game" (study conducted in conjunction with the USTA).
Method: The Tennis Health Index has been developed to include a combination of different measures:
• Telephone, online and mail panel tennis participation studies
• Ball shipments – historically trend closely to tennis activity levels
• Grass Roots Monitor – an audit of tennis activity at a large panel of private, commercial and public facilities
• Consumer surveys
Report contents: Participation trends and activity levels by age, gender, play frequency and region. Player profiles and demographics; analysis of attitudes; consumption of tennis products and services; competition from other sports; analysis of free time; and much more!
Issue: Monthly Grass Roots Monitor and Annual Full Report combining all the measures (First full report in March 2008, Pilot March 2007 without Grassroots Monitor).

Census Reports (conducted by W & W Services Inc.)
Participating companies can track market changes & market share
Aim: To define the total size of the U.S. market for tennis racquets, balls strings, and accessories. This report enables participating companies to track market changes and determine their own market share.
Method: Confidential quarterly reports provided by all manufacturers in that category on wholesale shipments (units and dollars)
to W & W Services Inc.
Issue: quarterly for racquets, balls, strings, annual for accessories.

The Tennis Marketplace
Get an overview of all TIA research and market intelligence
Each report includes an overview from our tennis participation, consumer report, specialty retail audit, retailer satisfaction and census reports.
Issue: Bi-annual (mid-year & year-end).

Cost of Doing Business Surveys
Provides essential operational data to help benchmark your business
Facilities:
Aim: Will provide a comprehensive study of operational data for tennis facilities presented by size and type of club. Including range of revenue expectations, expenditure, business ratios - revenue per court, % of gross revenue spent on rent, utilities, salaries/wages, insurance, repairs and maintenance. Also including capital expenditure plans
Issue: May
Retailers:
Aim: Will provide a comprehensive study of operational data for tennis retailers presented by size and type of store. Range of revenue expectations and expenditure. Amount of floor/wall space allocated to racquets, footwear, apparel, accessories. Business ratios including revenue per sq. foot, stock turns by product group, capital expenditure plans, and pay structure for staff (employed, contract, hourly, etc.)
Issue: March
Court Contractors: NEW REPORT!
Aim: To enable tennis court contractors to benchmark their costs of doing business against other contractors. Includes: range of revenue expectations and expenditure. Level of activity: new courts vs refurbishments. Business ratios: gross margin, cost of raw materials, capital expenditure, staffing levels and pay structure.
Issue: May

Tennis Facilities Database and Operational Analysis
TIA has compiled and is maintaining the most comprehensive and accurate record of US tennis facilities. This database enables users to carry out direct mail campaigns with confidence that the leads are the most up-to-date in the industry. Database contents: address, contact names (pro, manager), telephone, fax, e-mail, number of courts by type, type of facility (private, commercial, etc.), tennis retail space and volume) From this extensive database TIA will be conducting cost of doing business surveys (e.g. marketing, maintenance, utility costs, etc.) and establishing tennis operation benchmarks (e.g. # of members per court, dollars generated per court, etc.) and industry standards.


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		TIA is the research source! We interview more than 30,000 tennis players, 2,000 tennis retailers, 10,000 facility owners throughout the year. The research available to each company is dependent on membership level and type of business. Customized research can also be performed to fit your business needs. *(See descriptions below of the reports offered.)* Who Is Sports Marketing Surveys? Sports Marketing Surveys was established in 1984 and has offices in 11 countries (USA, UK, France, Belgium, Italy, Spain, South Korea, Japan and Australia) and is the World’s largest specialist sports and sponsorship research group. Sports Marketing Surveys offers knowledge based consultancy to help you use strategically, data, information and research from whatever source. www.SportsMarketingSurveys.com
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	Submit your Research Request Specialty Retail Audit (racquets, footwear, strings) Find out what is selling at the brand and model level Aim: To continually monitor retail sales through the Pro/Specialty Channel. Method: Monthly data from 75+ retail outlets. Audit panel is representative byregion and by store size. Report contents: (Racquet: Monthly reports on brand share and best selling models plus full quarterly report including brand share by product attribute (i.e.head size/composition) Footwear and Strings: Quarterly reports include brand share and best selling SKUs. Issue: Monthly & quarterly reports-racquets / Quarterly-strings, footwear. Retailer Satisfaction & Brand Perceptions (racquets, footwear, strings, apparel) Find out what your retailers really think Aim:To evaluate manufacturer performance among pro/specialty dealers. Tracks retailers’ attitudes towards suppliers. Method: Mail, telephone and e-mail interviews with 100 retailers per report. Sample representative by region and store size. Report Contents: Forecasted sales change by brand rating of suppliers for sales representation, customer service, product delivery, product innovation, advertising promotion. Dealer Confidence Index. Dealer verbatim's listing actual comments about your organization. Apparel report also includes brand share estimates. Issue: Bi-annual reports (early season/late season), Strings & Apparel (Annual). Consumer Reports Find out about the habits and attitudes of the most avid tennis players Aim: To evaluate buying and playing habits, brand strength, brand image among frequent tennis players. Method: Annually over 2,500+ in-depth, face-to-face interviews with avid tennis players. Report Contents: Playing characteristics, buying habits and motivations, brand strength (including awareness and propensity to buy), brand image, sources of information and influences at point of purchase. Issue: Bi-annual (Early Season / Year End). Tennis Health Index (Conducted by The Taylor Research & Consulting Group, Inc. & Sports Marketing Surveys) Find out about the health of the Tennis MarketplaceNEW REPORT! Aim: To monitor national participation rates, player profiles and the "state of the game" (study conducted in conjunction with the USTA). Method: The Tennis Health Index has been developed to include a combination of different measures: • Telephone, online and mail panel tennis participation studies • Ball shipments – historically trend closely to tennis activity levels • Grass Roots Monitor – an audit of tennis activity at a large panel of private, commercial and public facilities • Consumer surveys Report contents: Participation trends and activity levels by age, gender, play frequency and region. Player profiles and demographics; analysis of attitudes; consumption of tennis products and services; competition from other sports; analysis of free time; and much more! Issue: Monthly Grass Roots Monitor and Annual Full Report combining all the measures (First full report in March 2008, Pilot March 2007 without Grassroots Monitor). Census Reports (conducted by W & W Services Inc.) Participating companies can track market changes & market share Aim: To define the total size of the U.S. market for tennis racquets, balls strings, and accessories. This report enables participating companies to track market changes and determine their own market share. Method: Confidential quarterly reports provided by all manufacturers in that category on wholesale shipments (units and dollars) to W & W Services Inc. Issue: quarterly for racquets, balls, strings, annual for accessories. The Tennis Marketplace Get an overview of all TIA research and market intelligence Each report includes an overview from our tennis participation, consumer report, specialty retail audit, retailer satisfaction and census reports. Issue: Bi-annual (mid-year & year-end). Cost of Doing Business Surveys Provides essential operational data to help benchmark your business Facilities: Aim: Will provide a comprehensive study of operational data for tennis facilities presented by size and type of club. Including range of revenue expectations, expenditure, business ratios - revenue per court, % of gross revenue spent on rent, utilities, salaries/wages, insurance, repairs and maintenance. Also including capital expenditure plans Issue: May Retailers: Aim: Will provide a comprehensive study of operational data for tennis retailers presented by size and type of store. Range of revenue expectations and expenditure. Amount of floor/wall space allocated to racquets, footwear, apparel, accessories. Business ratios including revenue per sq. foot, stock turns by product group, capital expenditure plans, and pay structure for staff (employed, contract, hourly, etc.) Issue: March Court Contractors: NEW REPORT! Aim: To enable tennis court contractors to benchmark their costs of doing business against other contractors. Includes: range of revenue expectations and expenditure. Level of activity: new courts vs refurbishments. Business ratios: gross margin, cost of raw materials, capital expenditure, staffing levels and pay structure. Issue: May Tennis Facilities Database and Operational Analysis TIA has compiled and is maintaining the most comprehensive and accurate record of US tennis facilities. This database enables users to carry out direct mail campaigns with confidence that the leads are the most up-to-date in the industry. Database contents: address, contact names (pro, manager), telephone, fax, e-mail, number of courts by type, type of facility (private, commercial, etc.), tennis retail space and volume) From this extensive database TIA will be conducting cost of doing business surveys (e.g. marketing, maintenance, utility costs, etc.) and establishing tennis operation benchmarks (e.g. # of members per court, dollars generated per court, etc.) and industry standards.